MoodUP by LG

Celebrating the launch of LG’s InstaView fridge with MoodUP™ LED colour panels that can change to suit your vibe – MoodUP by LG is an interactive and immersive activation that was showcased at Sydney’s annual Vivid Festival.

Luxx worked with the Zebrar team who led the production of the end-to-end immersive activation. Taking inspiration from LG’s MoodUP technology, we created larger-than-life, mood influenced dynamic particle sequences that drew guests into the space by displaying the animation on a wrap-around LED wall on the outside of the activation.  

On-site photography by Zebrar.

CREDITS

Client: LG
Agency: Omnicom Media Group

Produced by Zebrar
3D Animation: Luxx