Sydney Cycleways - Luxx
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Sydney Cycleways Ring Your Bell

SYDNEY CYCLEWAYS

 

Luxx collaborated with design agency Frost* to create a graphic outdoor campaign for the City of Sydney, featuring a bicycle themed, hand-drawn font, to encourage bike riders to ride safely when using the City’s roads and new network of cycleways.
 
We modelled, textured and rendered the beautiful typographic elements to produce a series of images which were installed at 89 outdoor sites, used on cycle maps and throughout the campaign.
 
Nominated: Graphic Design – Illustration and Type, Sydney Design Awards 2014

CREDITS

 

Client: City of Sydney
Agency: Frost*
Executive Creative Director: Vince Frost
Creative Director: Ant Donovan
Design Director: Benjamin Hennessy
3D Modelling & Rendering: Luxx

Sydney Cycleways Stop On Red
Sydney Cycleways
Sydney Cycleways Stop On Red
Sydney Cycleways Map