HOYTS CINEMA: LUX
Collaborating with the good chaps over at Kin Things, we worked together to produce the ID for Hoyts Cinema Premium Experience Lux. The foundation of the existing Hoyts brand centres around the hexagon, we used this shape as a principal element throughout the ID.
Combining elegant camera moves with slick rendering, resulted in an identity which reflected the luxurious experience that patrons enjoy.
