Nike White Hot

Nike White Hot - Luxx

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NIKE WHITE HOT

Working with the fabulous team at Buck, we were honoured to develop and produce the shots for the iconic Air Jordan 3 as part of the Nike White Hot series.

In the words of Buck

For the launch of 5 classic shoes in perhaps the most classic colourway there is, we unlocked the gradient tool and blasted our screens with ramped colours. Then. We bubbled, we distorted, we deconstructed, ripped, pulled, peeled and revealed the shoes to their pure white on white on whiteness.

CREDITS

Directed by BUCK

Creative Director: Gareth O’Brien

Executive Producer: Erica Ford

Producer: Jordan Howes

Associate Creative Director: Lucas Brooking

Head of CG: Doug Wilkinson

Art Director: Luke Saunders, James Owen

Design: Lucas Brooking, Luke Saunders, William Pietsch, Jason Pamment, James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham, Josh Edwards, Glen Miralles, Mathijs Luijten, Nicolo Bianchino, Elijah Akouri

Lead Modeler: Elijah Akouri

Shoe Modeling: Greg Petchkovsky, Damien Lam, Ben Shearman, James van den Elshout, David Porte Beckefeld

3D Animation: James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham, Josh Edwards, James van den Elshout, David Porte Beckefeld

2D Animation: Mathijs Luijten, Luke Saunders

Edit: Mathijs Luijten, Salvatore Scopelliti, Luke Saunders

Lighting/Render: Michael Lampe, James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham

Music and Sound Design: Antfood

Watch the full spot below courtesy of Buck.