NIKE WHITE HOT
Working with the fabulous team at Buck, I was honoured to develop and produce the shots for the iconic Air Jordan 3 as part of the Nike White Hot series.
In the words of Buck.
“For the launch of 5 classic shoes in perhaps the most classic colourway there is, we unlocked the gradient tool and blasted our screens with ramped colours. Then. We bubbled, we distorted, we deconstructed, ripped, pulled, peeled and revealed the shoes to their pure white on white on whiteness.“
The Iconic Nike Air Jordan 3
CREDITS
Directed by BUCK
Creative Director: Gareth O’Brien
Executive Producer: Erica Ford
Producer: Jordan Howes
Associate Creative Director: Lucas Brooking
Head of CG: Doug Wilkinson
Art Director: Luke Saunders, James OwenDesign: Lucas Brooking, Luke Saunders, William Pietsch, Jason Pamment, James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham, Josh Edwards, Glen Miralles, Mathijs Luijten, Nicolo Bianchino, Elijah Akouri
Lead Modeler: Elijah Akouri
Shoe Modeling: Greg Petchkovsky, Damien Lam, Ben Shearman, James van den Elshout, David Porte Beckefeld
3D Animation: James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham, Josh Edwards, James van den Elshout, David Porte Beckefeld
2D Animation: Mathijs Luijten, Luke Saunders
Edit: Mathijs Luijten, Salvatore Scopelliti, Luke Saunders
Lighting/Render: Michael Lampe, James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham
Music and Sound Design: Antfood
