Apple iTunes Radio - Luxx
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In an unprecedented move, Apple allowed Apple Marketing Australia/NZ in conjunction with iTunes Radio Australia/NZ to explore some visuals for the launch of Apple iTunes Radio in the Asia/Pacific region.
Luxx worked with our good friends over at Kin Things to develop the 3D elements of this launch campaign. We built multiple particle systems to surround and react to the dancers motion.
Kin Things kept the concept simple – a dancer entering her own space of expression, enabled by the music she accessed through iTunes Radio. Graphics had to be crisp and clear, problematic in achieving a truly integrated composite, whilst also having the dancer being immersed in a cloud like technological space made up of dots and grids reflecting the iTunes Radio logo.
The incredibly talented Ruffmercy crafted beautiful hand drawn overlay & animation which worked in harmony with the particle effects, created the perfect balance of analogue and digital co-existing.


Client: iTunes Radio / iAD / Apple
Agency: MKB Creative
MKB Creative Director: Megan Brown
MKB Producers: Brittany Stovin-Bradford & Rosey-Lou Brown
Directing: Kin Things
DP: Emilio Abbonizio
Grade: Matt Fehrenbach
3D Graphics: Luxx
2D Graphics: Ruffmercy

Apple iTunes Radio
Apple iTunes Radio
Apple iTunes Radio
Apple iTunes Radio
Apple iTunes Radio
Apple iTunes Radio
Apple iTunes Radio