We were delighted to collaborate with our friends at The Contenders to develop the brand visuals for Australian Footwear icon, Blundstone. 
 
Luxx produced a collection of assets for the branding toolkit, including print ready artwork and a series of animations for the central brand, Rotoflex, plus five unique component brands. The result is a set of independently effective brands that tell a powerful collective story. The story of an iconic Australian brand stepping boldly into the future of work wear.