NIKE WHITE HOT
Working with the fabulous team at Buck, we were honoured to develop and produce the shots for the iconic Air Jordan 3 as part of the Nike White Hot series.
In the words of Buck
For the launch of 5 classic shoes in perhaps the most classic colourway there is, we unlocked the gradient tool and blasted our screens with ramped colours. Then. We bubbled, we distorted, we deconstructed, ripped, pulled, peeled and revealed the shoes to their pure white on white on whiteness.