10 Rebrand - Luxx
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Luxx created a motion toolkit and a collection of Brand IDs, as part of a package for the Network 10 rebrand. 
We worked closely with the in-house team at 10 developing the on-air look from the primary brand assets created by Principles.
We blended colour, light and shade creating a unique collection of beautiful gradients.  The 2D logomark was pushed into 3D space to add depth and vibrancy, the colours echo around the logo as it reveals.
As part of the broadcast package, we produced a variety of assets for the 10 Network, sub-brands & channel specific promos, including 10 Peach, 10 Sport, Dancing With The Stars and The Secret Life of Four Year Olds. The brand collateral created at Luxx has been used through all channels, including on-air, print, social media and environmental advertising.



Brand Agency: Principles
10 Creative Director: Claudio Amati
10 Head of Design: Karen Liu Song

Luxx Producer: Fleur Clapham
3D Artist: Tim Clapham

Network 10 Logo
10 rebrand
Channel 10