December 5, 2019
In
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MACHINE
A film about Artificial Intelligence – the most radical new technology of our time.
The film talks to world-renowned experts, the people who are creating, researching and controlling this new technology. Story chapters address many of the key issues at stake – AI companions, the dilemma of driverless cars, autonomous warfare, targeted social media, using AI to create human super-intelligence and the very real possibility of a Robot Apocalypse.
MACHINE is directed by Justin Krook and produced by the team behind Chef’s Table. Never Sit Still and Luxx were commissioned by FINCH to work on the 3D visualisations for the film.
CREDITS
A FINCH Production
Directed by: Justin Krook
Produced by: Michael Hilliard
Cinematographer: Anna Howard
Edited by: Scott Walmsley
Writers: James Maclurcan & Luke Mazzaferro
3D Visualisations: Never Sit Still & Luxx
Music Composition: Matteo Zingales at Sonar Music
Sound Design and Audio Mix: Sonar Sound
The Neural Network
The opening 3D shot which establishes the Neural Network was essential to the film. This section explains how the original neural networks were developed and visualises the structure of deep learning.
Replika
A demonstration of Replika, an app which allows you to create an A.I. ‘best friend’. It can mimic your text conversations, powered by a proprietary deep learning architecture.
Social Media & Journalism
Huge online tech giants use artificial intelligence to monitor and track users, harvesting and manipulating data, targeting posts and advertising. The impact this has on our lives is immeasurable and this section explores the huge scale at which these companies use and abuse information through social media and journalism platforms.
The Human Brain
Yukiyasu Kamitani received international attention in 2012, when he led a team that used functional neuroimaging to scan the brains of people as they slept, enabling them to decode the visual content of their dreams. This section examines how these revolutionary scientists used AI in their work.
Autonomous Vehicles
Autonomous vehicles will be radically different to the cars of today. With no need for a driver, this chapter explores the technology, safety and ethics behind driverless cars.
Super Intelligence
Once AI reaches an intelligence level greater than the human scientists, further developments will increasingly be developed by the AI itself. This could become the AI runaway effect, an intelligence explosion. Super Intelligence will evolve, possibly in a few years, perhaps never.
August 22, 2019
In
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Hirdaramani: Future Made
We were delighted to work alongside branding agency The Contenders to develop the core brand visuals for Hirdaramani. A future focused apparel manufacturer, Hirdaramani are Asia’s first carbon-neutral factory, where sustainability is a way of life.
Luxx produced a collection of assets for the branding toolkit, including print ready artwork and a series of animations representative of Hirdaramani’s vision for ‘Future Made’ manufacturing.
CREDITS
Luxx
Director: Tim Clapham
Producer: Fleur Clapham
3D Artists: Tim Clapham & Ben Holden
Sound Design: Smith & Western
The Contenders
Design Director: Emily Fitts
Account Manager: Stephanie Jones
Three Sixty Marketing
Managing Director: Minali de Silva
April 15, 2016
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HBO ACTION NATION 2013
Luxx completed this complex animation as part of a toolkit for HBO Asia. The 3D logo was created and designed for the HBO Asia’s Action Nation Campaign, for both on-air and off-air media.
The letters are formed and accented by moving gear parts, metal panels, pipes and gridles. I would like to imagine that the logo is powered by steam power technology, reminiscent of the “Steam Punk” culture.
The logo was created in C4D, animated to create idents, spots and used for the entire print campaign.
CREDITS
Client: HBO Asia
Production Company: Luxx
Art Director HBO: Patrick Tan
3D Animation & Compositing: Luxx
April 15, 2016
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SYDNEY CYCLEWAYS
Luxx collaborated with design agency Frost* to create a graphic outdoor campaign for the City of Sydney, featuring a bicycle themed, hand-drawn font, to encourage bike riders to ride safely when using the City’s roads and new network of cycleways.
We modelled, textured and rendered the beautiful typographic elements to produce a series of images which were installed at 89 outdoor sites, used on cycle maps and throughout the campaign.
Nominated: Graphic Design – Illustration and Type, Sydney Design Awards 2014
CREDITS
Client: City of Sydney
Agency: Frost*
Executive Creative Director: Vince Frost
Creative Director: Ant Donovan
Design Director: Benjamin Hennessy
3D Modelling & Rendering: Luxx
April 14, 2016
In
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HBO ACTION NATION
We worked directly with the HBO designers to create the animation and print artwork for HBO Asia’s Action Nation Movie campaign.
CREDITS
Client: HBO Asia
Production Company : Luxx
Art Director – Patrick Tan (HBO Asia)
3D Animation & Compositing : Tim Clapham
