Identity Archives

Identity Archives - Luxx

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May 13, 2019 In By admin

Dancing With The Stars

We were invited to created a complete package of show graphics for the new season of Dancing With The Stars on 10. This was a perfect opportunity to don our sequins and tassels, dress it up with some razzle dazzle to create a glamorous and glittery package of sparkles and lens flares.

We evolved the existing DWTS brand and created hundreds of elements as part of a flexible broadcast toolkit which was used during the live broadcast. Supporting the HD graphics, we also created 4K animations for the main stage arches and graphics for all of the screens on set. The toolkit was broken into logical components which could be mixed and matched live during broadcast, on the stage screens, floor projections and the judges desk. Alongside these key components, we also designed and build the judges scoring, multiple split screens, elimination moments, lower thirds, transitions, the leader board, and all assets for VIZ.

During the season, we created additional elements for theme specific episodes. The twirl moments to introduce each dancing couple, promos for the judges teams, and unique title cards for each episode.

CREDITS

Warner Bros Executive Producer: Karen Greene

10 Executive Producer: Cathie Scott

10 Creative Director: Claudio Amati
10 Head of Design: Karen Liu Song

Luxx Producer: Fleur Clapham

Designer: Eddy Herringson
3D Artist: Tim Clapham

2D Artists: Tim Clapham & Derek Lau

April 9, 2019 In By admin

10 Sport ID

Part of the on-air package we created for the Channel 10 rebrand included an ID for 10 Sport, the Network 10, Premium Sports Channel.

Based on the 10 circle motif, we evoke the energy and excitement of sport using simple geometric shapes, animated and rendered in the 10 brand style.

CREDITS

10 Creative Director: Claudio Amati
10 Head of Design: Karen Liu Song

10 Head of Sport: Matt White
Luxx Producer: Fleur Clapham
3D Artist: Tim Clapham

April 9, 2019 In By admin

10 Rebrand

10 REBRAND

Luxx created a motion toolkit and a collection of Brand IDs, as part of a package for the Network 10 rebrand.

We worked closely with the in-house team at 10 developing the on-air look from the primary brand assets created by Principles.

We blended colour, light and shade creating a unique collection of beautiful gradients. The 2D logomark was pushed into 3D space to add depth and vibrancy, the colours echo around the logo as it reveals.

As part of the broadcast package, we produced a variety of assets for the 10 Network, sub-brands & channel specific promos, including 10 Peach, 10 Sport, Dancing With The Stars and The Secret Life of Four Year Olds. The brand collateral created at Luxx has been used through all channels, including on-air, print, social media and environmental advertising.

CREDITS

Brand Agency: Principles

10 Creative Director: Claudio Amati
10 Head of Design: Karen Liu Song

Luxx Producer: Fleur Clapham
3D Artist: Tim Clapham

April 7, 2019 In By admin

10 Peach IDs

Part of the on-air package Luxx created for the Channel 10 rebrand included a collection of IDs for 10 Peach, one of the Network 10, free to air channels.

Each ID made full use of the vibrant palette, the 10 Peach logo combined with everyday objects in bold animated compositions.

CREDITS

10 Creative Director: Claudio Amati
10 Head of Design: Karen Liu Song
Luxx Producer: Fleur Clapham
3D Artist: Tim Clapham

January 9, 2018 In By admin

Adobe Make It 2017

ADOBE MAKE IT 2017

Luxx and Never Sit Still joined forces to work on the opening titles for the 2017 Adobe Make It Conference, held in Sydney, Australia. We created both the identity and title sequence, along with providing direction for the conference branding.

For the titles, we focused on the speakers as the hero elements, designing each name as a unique artwork. The sequence takes you on a journey through bold, bright geometric shapes and patterns. An eclectic blend of styles which transition through, creating a seamless flow of colour and energy.

CREDITS

Adobe Senior Marketing Manager : Clare Cahill
Adobe Event Project Management : Ateka Ringrose
Luxx Creative Director : Tim Clapham
Never Sit Still Creative Director : Mike Tosetto
2D / 3D Artists : Tim Clapham, Mike Tosetto, Dan Braga, Alex Barnet

May 3, 2016 In By admin

Adobe Make It 2016

ADOBE MAKE IT 2016

Adobe approached us to create the opening titles for their annual creative conference, Make It, which took place at Carriageworks in Sydney on May 5, 2016.

The main imagery for the event was created as an isometric illustration by Shaivalini Kumar, an artist from New Dehli, India.

Luxx worked alongside the fabulous Mike Tosetto and we rebuilt all the elements in 3D, then rendered the scene using global illumination, a process that simulates light bouncing and colour bleeding. This technique gave us a highly stylised look, with the bright colours illuminating the scene.

CREDITS

Client: Adobe
Design & Direction: Tim Clapham & Mike Tosetto
Illustration: Shaivalini Kumar
3D & Motion: Tim Clapham & Mike Tosetto
Music: Ben Romalis

April 22, 2016 In By admin

Network Ten Couch Time

NETWORK TEN COUCH TIME

Luxx worked alongside the talented guys at Kin Things in the development of the Opening Titles and Show Package for the Channel 11 programming block, Couch Time.

Using some sweet soft body dynamics, combined with delicious rendering, resulted in a versatile, coherent, and overall jolly nice package.

CREDITS

Client: Network 10
Producer Couch Time: Steven Waller
Senior Design Manager: Daniela Bau, Network 10
Design & Direction: Kin Things
3D Animation & Rendering: Luxx

April 21, 2016 In By admin

Qantas Inflight IDs

QANTAS INFLIGHT IDS

Luxx was commissioned by Heckler to produce a series of four idents, branding the Qantas Airways, Inflight entertainment system.

Tackling the most challenging concepts conceived for QTV Music, Kids, World and Drama, Luxx wrangled cutting edge 3D animation techniques, including fluid dynamics, cloth simulations, rigid bodies and sound driven animation.

CREDITS

Creative Agency: Frost*
Art Director Frost*: Ben Hennessy
Creative Director Heckler: Garry Jacques
Producer Heckler: Jayne Da Costa
3D Animation & Compositing:  Luxx

April 19, 2016 In By admin

Channel 11 Refresh

CHANNEL 11 REFRESH

When Network Ten were looking to refresh Channel 11, they approached Luxx to contribute to the overall package. We produced a collection of on-air assets, including promos, stings, bumpers and line up boards.

The range of deliverables was diverse to match the channel programming and included a combination of both hand animated and dynamically driven animations, including huge soft body donuts dropping from the sky.

Doh!

CREDITS

Client: Network Ten
Network Brand & Design Consultant: Tatiana Opadchy
Designers: Daniel Snitzer, Eddy Herringson
Lead 3D: Tim Clapham

April 18, 2016 In By admin

Hoyts Cinema: Lux ID

HOYTS CINEMA: LUX

Collaborating with the good chaps over at Kin Things, we worked together to produce the ID for Hoyts Cinema Premium Experience Lux. The foundation of the existing Hoyts brand centres around the hexagon, we used this shape as a principal element throughout the ID.

Combining elegant camera moves with slick rendering, resulted in an identity which reflected the luxurious experience that patrons enjoy.

CREDITS

Client: Hoyts Cinemas
Creative Direction: Kin Things
Lead 3D: Luxx
Audio:  ISM Studios