Identity Archives - Luxx
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Dancing with the Stars

Dancing With The Stars

Dancing With The Stars

 

We were invited to created a complete package of show graphics for the new season of Dancing With The Stars on 10.  This was a perfect opportunity to don our sequins and tassels, dress it up with some razzle dazzle to create a glamorous and glittery package of sparkles and lens flares.

 

We evolved the existing DWTS brand and created hundreds of elements as part of a flexible broadcast toolkit which was used during the live broadcast.  Supporting the HD graphics, we also created 4K animations for the main stage arches and graphics for all of the screens on set.  The toolkit was broken into logical components which could be mixed and matched live during broadcast, on the stage screens, floor projections and the judges desk.   Alongside these key components, we also designed and build the judges scoring, multiple split screens, elimination moments, lower thirds, transitions, the leader board, and all assets for VIZ.

 

During the season, we created additional elements for theme specific episodes.  The twirl moments to introduce each dancing couple, promos for the judges teams, and unique title cards for each episode.

CREDITS

 

Warner Bros Executive Producer: Karen Greene
10 Executive Producer: Cathie Scott
10 Creative Director: Claudio Amati
10 Head of Design: Karen Liu Song
Luxx Producer: Fleur Clapham
Designer: Eddy Herringson
3D Artist: Tim Clapham
2D Artists: Tim Clapham & Derek Lau
Dancing with the Stars

10 Sport ID

10 Sport ID

 

Part of the on-air package we created for the Channel 10 rebrand included an ID for 10 Sport, the Network 10, Premium Sports Channel.
 
Based on the 10 circle motif, we evoke the energy and excitement of sport using simple geometric shapes, animated and rendered in the 10 brand style.
 

CREDITS

 

10 Creative Director: Claudio Amati
10 Head of Design: Karen Liu Song
10 Head of Sport: Matt White
Luxx Producer: Fleur Clapham
3D Artist: Tim Clapham
10 Sport
10 Sport
10 Sport ID

10 Rebrand

10 REBRAND

 
Luxx created a motion toolkit and a collection of Brand IDs, as part of a package for the Network 10 rebrand. 
 
We worked closely with the in-house team at 10 developing the on-air look from the primary brand assets created by Principles.
 
We blended colour, light and shade creating a unique collection of beautiful gradients.  The 2D logomark was pushed into 3D space to add depth and vibrancy, the colours echo around the logo as it reveals.
 
As part of the broadcast package, we produced a variety of assets for the 10 Network, sub-brands & channel specific promos, including 10 Peach, 10 Sport, Dancing With The Stars and The Secret Life of Four Year Olds. The brand collateral created at Luxx has been used through all channels, including on-air, print, social media and environmental advertising.

CREDITS

 

Brand Agency: Principles
10 Creative Director: Claudio Amati
10 Head of Design: Karen Liu Song

Luxx Producer: Fleur Clapham
3D Artist: Tim Clapham

Network 10 Logo
10 rebrand
SLOFYO
Channel 10

10 Peach IDs

10 Peach IDs

 

Part of the on-air package Luxx created for the Channel 10 rebrand included a collection of IDs for 10 Peach, one of the Network 10, free to air channels.

Each ID made full use of the vibrant palette, the 10 Peach logo combined with everyday objects in bold animated compositions.

CREDITS

 

10 Creative Director: Claudio Amati
10 Head of Design: Karen Liu Song
Luxx Producer: Fleur Clapham
3D Artist: Tim Clapham
10 Peach
Adobe Make It Logo

Adobe Make It 2017

ADOBE MAKE IT 2017

 

Luxx and Never Sit Still joined forces to work on the opening titles for the 2017 Adobe Make It Conference, held in Sydney, Australia. We created both the identity and title sequence, along with providing direction for the conference branding.

 

For the titles, we focused on the speakers as the hero elements, designing each name as a unique artwork. The sequence takes you on a journey through bold, bright geometric shapes and patterns. An eclectic blend of styles which transition through, creating a seamless flow of colour and energy.

CREDITS

 

Adobe Senior Marketing Manager : Clare Cahill
Adobe Event Project Management : Ateka Ringrose
Luxx Creative Director : Tim Clapham
Never Sit Still Creative Director : Mike Tosetto
2D / 3D Artists : Tim Clapham, Mike Tosetto, Dan Braga, Alex Barnet

Adobe Make It Intro
Adobe Make It Intro
Adobe Make It Alex Amado
Adobe Make It Alex Amado
Adobe Make It James Noble
Adobe Make It James Noble
Adobe Make It James Noble
Adobe Make It JB
Adobe Make It Jon Barrie
Adobe Make It Julieanne Kost
Adobe Make It Julieanne Kost
Adobe Make It
Adobe Make It Kitiya Palaskas
Adobe Make It Gareth OBrien
Adobe Make It
Adobe Make It Michael Stoddart
Adobe Make It
Adobe Make It Nicole Tung
Adobe Make It
Adobe Make It Paul Burnett
Adobe Make It Paul Robson
Adobe Make It
Adobe Make It Timothy Goodman
Adobe Make It Zorana Gee
Adobe Make It Zorana Gee
Adobe Make It
Adobe Make It Logo
Adobe Make It Logos
Adobe Make It

Adobe Make It 2016

ADOBE MAKE IT 2016

 
Adobe approached us to create the opening titles for their annual creative conference, Make It, which took place at Carriageworks in Sydney on May 5, 2016.
 
The main imagery for the event was created as an isometric illustration by Shaivalini Kumar, an artist from New Dehli, India.
 
Luxx worked alongside the fabulous Mike Tosetto and we rebuilt all the elements in 3D, then rendered the scene using global illumination, a process that simulates light bouncing and colour bleeding. This technique gave us a highly stylised look, with the bright colours illuminating the scene.

CREDITS

 

Client: Adobe
Design & Direction: Tim Clapham & Mike Tosetto
Illustration: Shaivalini Kumar
3D & Motion: Tim Clapham & Mike Tosetto
Music: Ben Romalis

Adobe Make It Conference
Adobe Make It Conference
Adobe Make It Conference
Adobe Make It Conference
Adobe Make It
Adobe Make It Conference
Make It 2016
Make It 2016
Adobe Make It
Couch Time

Network Ten Couch Time

NETWORK TEN COUCH TIME

 

Luxx worked alongside the talented guys at Kin Things in the development of the Opening Titles and Show Package for the Channel 11 programming block, Couch Time.
 
Using some sweet soft body dynamics, combined with delicious rendering, resulted in a versatile, coherent, and overall jolly nice package.

CREDITS

 

Client: Network 10
Producer Couch Time: Steven Waller
Senior Design Manager: Daniela Bau, Network 10
Design & Direction: Kin Things
3D Animation & Rendering: Luxx

Couch Time
Couch Time
Couch Time
Couch Time
Qantas Inflight IDs

Qantas Inflight IDs

QANTAS INFLIGHT IDS

 

 

Luxx was commissioned by Heckler to produce a series of four idents, branding the Qantas Airways, Inflight entertainment system.

 
Tackling the most challenging concepts conceived for QTV Music, Kids, World and Drama, Luxx wrangled cutting edge 3D animation techniques, including fluid dynamics, cloth simulations, rigid bodies and sound driven animation.

CREDITS

 

Creative Agency: Frost*
Art Director Frost*: Ben Hennessy
Creative Director Heckler: Garry Jacques
Producer Heckler: Jayne Da Costa
3D Animation & Compositing: 
Luxx

Qantas In Flight ID Music
Qantas Inflight ID Music
Qantas In Flight ID Kids
Qantas Inflight ID Kids
Qantas In Flight ID Kids
Qantas In Flight ID Drama
Qantas Inflight ID Drama
Qantas Inflight ID World
Qantas In Flight ID World
Channel 11 Rebrand

Channel 11 Refresh

CHANNEL 11 REFRESH

 
When Network Ten were looking to refresh Channel 11, they approached Luxx to contribute to the overall package. We produced a collection of on-air assets, including promos, stings, bumpers and line up boards.
 

The range of deliverables was diverse to match the channel programming and included a combination of both hand animated and dynamically driven animations, including huge soft body donuts dropping from the sky.
 
Doh!

CREDITS

 
Client: Network Ten
Network Brand & Design Consultant: Tatiana Opadchy
Designers: Daniel Snitzer, Eddy Herringson
Lead 3D: Tim Clapham

Channel 11 Rebrand
Channel 11 Rebrand
Channel 11 Tomorrow Line Up
Channel 11 The Simpsons
Channel 11 The Simpsons
Hoyts

Hoyts Cinema: Lux ID

HOYTS CINEMA: LUX

 

Collaborating with the good chaps over at Kin Things, we worked together to produce the ID for Hoyts Cinema Premium Experience Lux. The foundation of the existing Hoyts brand centres around the hexagon, we used this shape as a principal element throughout the ID.
 
Combining elegant camera moves with slick rendering, resulted in an identity which reflected the luxurious experience that patrons enjoy.

CREDITS

 

Client: Hoyts Cinemas
Creative Direction: Kin Things
Lead 3D: Luxx
Audio: 
ISM Studios

Hoyts
Lux
Hoyts Lux
Hoyts Cinema
Hoyts Cinema Lux