Portfolio Archive

Portfolio Archive - Luxx

archive,post-type-archive,post-type-archive-portfolio_page,ajax_fade,page_not_loaded,boxed,select-child-theme-ver-1.0.0,select-theme-ver-3.0.2,,wpb-js-composer js-comp-ver-5.4.5,vc_responsive

January 10, 2020 In By admin

Mac Miller Good News

MAC MILLER: GOOD NEWS

Luxx were incredibly honoured to contribute to Mac Miller’s ‘Good News’ from posthumous album ‘Circles’.

We worked with Directors Eric Tilford & Anthony Gaddis on creating a six minute journey through a visual collage of landscapes, memories and other-world environments.

CREDITS

Directed by Anthony Gaddis & Eric Tilford
Language Media Producer: Dan Glasband
Language Media Producer: Shivani Lakshmi
Luxx Producer: Fleur Clapham
Digital Artists: Anthony Gaddis, Jon Lutjens, Rich Nosworthy, Kid Mograph, Tim Clapham, Mike Kuhn, Preston Gibson.

December 5, 2019 In By admin

MACHINE

A film about Artificial Intelligence – the most radical new technology of our time.

The film talks to world-renowned experts, the people who are creating, researching and controlling this new technology. Story chapters address many of the key issues at stake – AI companions, the dilemma of driverless cars, autonomous warfare, targeted social media, using AI to create human super-intelligence and the very real possibility of a Robot Apocalypse.

MACHINE is directed by Justin Krook and produced by the team behind Chef’s Table. Never Sit Still and Luxx were commissioned by FINCH to work on the 3D visualisations for the film.

CREDITS

A FINCH Production
Directed by: Justin Krook
Produced by: Michael Hilliard
Cinematographer: Anna Howard
Edited by: Scott Walmsley
Writers: James Maclurcan & Luke Mazzaferro

3D Visualisations: Never Sit Still & Luxx
Music Composition: Matteo Zingales at Sonar Music
Sound Design and Audio Mix: Sonar Sound

The Neural Network

The opening 3D shot which establishes the Neural Network was essential to the film. This section explains how the original neural networks were developed and visualises the structure of deep learning.

Replika

A demonstration of Replika, an app which allows you to create an A.I. ‘best friend’. It can mimic your text conversations, powered by a proprietary deep learning architecture.

Social Media & Journalism

Huge online tech giants use artificial intelligence to monitor and track users, harvesting and manipulating data, targeting posts and advertising. The impact this has on our lives is immeasurable and this section explores the huge scale at which these companies use and abuse information through social media and journalism platforms.

The Human Brain

Yukiyasu Kamitani received international attention in 2012, when he led a team that used functional neuroimaging to scan the brains of people as they slept, enabling them to decode the visual content of their dreams. This section examines how these revolutionary scientists used AI in their work.

Autonomous Vehicles

Autonomous vehicles will be radically different to the cars of today. With no need for a driver, this chapter explores the technology, safety and ethics behind driverless cars.

Super Intelligence

Once AI reaches an intelligence level greater than the human scientists, further developments will increasingly be developed by the AI itself. This could become the AI runaway effect, an intelligence explosion. Super Intelligence will evolve, possibly in a few years, perhaps never.

August 22, 2019 In By admin

Future Made

Hirdaramani: Future Made

We were delighted to work alongside branding agency The Contenders to develop the core brand visuals for Hirdaramani. A future focused apparel manufacturer, Hirdaramani are Asia’s first carbon-neutral factory, where sustainability is a way of life.

Luxx produced a collection of assets for the branding toolkit, including print ready artwork and a series of animations representative of Hirdaramani’s vision for ‘Future Made’ manufacturing.

CREDITS

Luxx
Director: Tim Clapham
Producer: Fleur Clapham
3D Artists: Tim Clapham & Ben Holden

Sound Design: Smith & Western

The Contenders
Design Director: Emily Fitts
Account Manager: Stephanie Jones

Three Sixty Marketing
Managing Director: Minali de Silva

May 13, 2019 In By admin

Dancing With The Stars

We were invited to created a complete package of show graphics for the new season of Dancing With The Stars on 10. This was a perfect opportunity to don our sequins and tassels, dress it up with some razzle dazzle to create a glamorous and glittery package of sparkles and lens flares.

We evolved the existing DWTS brand and created hundreds of elements as part of a flexible broadcast toolkit which was used during the live broadcast. Supporting the HD graphics, we also created 4K animations for the main stage arches and graphics for all of the screens on set. The toolkit was broken into logical components which could be mixed and matched live during broadcast, on the stage screens, floor projections and the judges desk. Alongside these key components, we also designed and build the judges scoring, multiple split screens, elimination moments, lower thirds, transitions, the leader board, and all assets for VIZ.

During the season, we created additional elements for theme specific episodes. The twirl moments to introduce each dancing couple, promos for the judges teams, and unique title cards for each episode.

CREDITS

Warner Bros Executive Producer: Karen Greene

10 Executive Producer: Cathie Scott

10 Creative Director: Claudio Amati
10 Head of Design: Karen Liu Song

Luxx Producer: Fleur Clapham

Designer: Eddy Herringson
3D Artist: Tim Clapham

2D Artists: Tim Clapham & Derek Lau

April 29, 2019 In By admin

Mac Miller Come Back To Earth

MAC MILLER: COME BACK TO EARTH

Luxx worked alongside Keith and Eric Tilford of Language Media to produce the music video for Mac Miller – Come Back To Earth.

Sadly Mac passed away several weeks after the release of this inspiring new album. It was an honour to have the opportunity to work with you. RIP Mac, you will be missed.

CREDITS

Directed by Eric & Keith Tilford
Warner Bros Producer: Akila Robinson
Luxx Producer: Fleur Clapham
3D Artist: Tim Clapham

April 29, 2019 In By admin

Test Cricket Opener

TEST CRICKET OPENER

For this exciting project, Luxx teamed up with 7 Design to create a sequence for the International Test Cricket Opener on Channel 7.

We worked closely with the in-house team and crafted this opener using a combination of high speed live action footage incorporated into a kaleidoscopic world built from glass.

CREDITS

Channel 7 Head of Design: Gabe Christie
Channel 7 Art Director: Michael Murray
3D Artists: Tim Clapham, Michael Murray
2D Artists: Tim Clapham, Michael Murray, Jay McGuinness

April 9, 2019 In By admin

10 Sport ID

Part of the on-air package we created for the Channel 10 rebrand included an ID for 10 Sport, the Network 10, Premium Sports Channel.

Based on the 10 circle motif, we evoke the energy and excitement of sport using simple geometric shapes, animated and rendered in the 10 brand style.

CREDITS

10 Creative Director: Claudio Amati
10 Head of Design: Karen Liu Song

10 Head of Sport: Matt White
Luxx Producer: Fleur Clapham
3D Artist: Tim Clapham

April 9, 2019 In By admin

10 Rebrand

10 REBRAND

Luxx created a motion toolkit and a collection of Brand IDs, as part of a package for the Network 10 rebrand.

We worked closely with the in-house team at 10 developing the on-air look from the primary brand assets created by Principles.

We blended colour, light and shade creating a unique collection of beautiful gradients. The 2D logomark was pushed into 3D space to add depth and vibrancy, the colours echo around the logo as it reveals.

As part of the broadcast package, we produced a variety of assets for the 10 Network, sub-brands & channel specific promos, including 10 Peach, 10 Sport, Dancing With The Stars and The Secret Life of Four Year Olds. The brand collateral created at Luxx has been used through all channels, including on-air, print, social media and environmental advertising.

CREDITS

Brand Agency: Principles

10 Creative Director: Claudio Amati
10 Head of Design: Karen Liu Song

Luxx Producer: Fleur Clapham
3D Artist: Tim Clapham

April 7, 2019 In By admin

10 Peach IDs

Part of the on-air package Luxx created for the Channel 10 rebrand included a collection of IDs for 10 Peach, one of the Network 10, free to air channels.

Each ID made full use of the vibrant palette, the 10 Peach logo combined with everyday objects in bold animated compositions.

CREDITS

10 Creative Director: Claudio Amati
10 Head of Design: Karen Liu Song
Luxx Producer: Fleur Clapham
3D Artist: Tim Clapham

May 24, 2018 In By admin

Nike White Hot

NIKE WHITE HOT

Working with the fabulous team at Buck, we were honoured to develop and produce the shots for the iconic Air Jordan 3 as part of the Nike White Hot series.

In the words of Buck

For the launch of 5 classic shoes in perhaps the most classic colourway there is, we unlocked the gradient tool and blasted our screens with ramped colours. Then. We bubbled, we distorted, we deconstructed, ripped, pulled, peeled and revealed the shoes to their pure white on white on whiteness.

CREDITS

Directed by BUCK

Creative Director: Gareth O’Brien

Executive Producer: Erica Ford

Producer: Jordan Howes

Associate Creative Director: Lucas Brooking

Head of CG: Doug Wilkinson

Art Director: Luke Saunders, James Owen

Design: Lucas Brooking, Luke Saunders, William Pietsch, Jason Pamment, James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham, Josh Edwards, Glen Miralles, Mathijs Luijten, Nicolo Bianchino, Elijah Akouri

Lead Modeler: Elijah Akouri

Shoe Modeling: Greg Petchkovsky, Damien Lam, Ben Shearman, James van den Elshout, David Porte Beckefeld

3D Animation: James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham, Josh Edwards, James van den Elshout, David Porte Beckefeld

2D Animation: Mathijs Luijten, Luke Saunders

Edit: Mathijs Luijten, Salvatore Scopelliti, Luke Saunders

Lighting/Render: Michael Lampe, James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham

Music and Sound Design: Antfood

Watch the full spot below courtesy of Buck.