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August 22, 2019 In By admin

Future Made

Hirdaramani: Future Made

We were delighted to work alongside branding agency The Contenders to develop the core brand visuals for Hirdaramani. A future focused apparel manufacturer, Hirdaramani are Asia’s first carbon-neutral factory, where sustainability is a way of life.

Luxx produced a collection of assets for the branding toolkit, including print ready artwork and a series of animations representative of Hirdaramani’s vision for ‘Future Made’ manufacturing.

CREDITS

Luxx
Director: Tim Clapham
Producer: Fleur Clapham
3D Artists: Tim Clapham & Ben Holden

Sound Design: Smith & Western

The Contenders
Design Director: Emily Fitts
Account Manager: Stephanie Jones

Three Sixty Marketing
Managing Director: Minali de Silva

May 24, 2018 In By admin

Nike White Hot

NIKE WHITE HOT

Working with the fabulous team at Buck, we were honoured to develop and produce the shots for the iconic Air Jordan 3 as part of the Nike White Hot series.

In the words of Buck

For the launch of 5 classic shoes in perhaps the most classic colourway there is, we unlocked the gradient tool and blasted our screens with ramped colours. Then. We bubbled, we distorted, we deconstructed, ripped, pulled, peeled and revealed the shoes to their pure white on white on whiteness.

CREDITS

Directed by BUCK

Creative Director: Gareth O’Brien

Executive Producer: Erica Ford

Producer: Jordan Howes

Associate Creative Director: Lucas Brooking

Head of CG: Doug Wilkinson

Art Director: Luke Saunders, James Owen

Design: Lucas Brooking, Luke Saunders, William Pietsch, Jason Pamment, James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham, Josh Edwards, Glen Miralles, Mathijs Luijten, Nicolo Bianchino, Elijah Akouri

Lead Modeler: Elijah Akouri

Shoe Modeling: Greg Petchkovsky, Damien Lam, Ben Shearman, James van den Elshout, David Porte Beckefeld

3D Animation: James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham, Josh Edwards, James van den Elshout, David Porte Beckefeld

2D Animation: Mathijs Luijten, Luke Saunders

Edit: Mathijs Luijten, Salvatore Scopelliti, Luke Saunders

Lighting/Render: Michael Lampe, James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham

Music and Sound Design: Antfood

Watch the full spot below courtesy of Buck.

January 12, 2018 In By admin

Kellogg’s Amazing Creations

KELLOGG’S AMAZING CREATIONS

We worked with Hogarth Sydney and JWT, to produce the Kellogg’s Amazing Creations TVC animated pack shot.

We dissected the print artwork into hundreds of separate layers of Fruit Loops, Corn Flakes, nuts, yoghurt, chocolate, popcorn, caramel and fruity pieces. These were all then animated by hand to create a dynamic end frame for these two key Kellogg’s products.

CREDITS

JWT Creative Director: Chris Badger

JWT Creative Production Director: Paul Friedmann

Hogarth Producer: Simone Barker

Animation: Tim Clapham

January 12, 2018 In By admin

Holden Sevens

HOLDEN SEVENS

Luxx were invited to collaborate with Buck to produce two of the shots from this multi-disciplinary TVC for Holden. We were extremely privileged and humbled to work alongside such an incredible team of creative geniuses.

For this piece Luxx worked on look development, animation and rendering for Seven Virtues and Seven Sins. We crafted a combination of both soft and rigid body dynamics combined with object fracturing and hand keyframed elements to produce the two shots.

CREDITS

Produced at Buck
Creative Director: Gareth O’Brien
Art Direction: Josh Edwards
Executive Producer: Erica Ford
Producer: Jordan Howes
Design: Josh Edwards, Luke Saunders, Chris Anderson, Robin Davey, Stephen Kelleher, Pete McDonald
2D Animation: Josh Edwards, Salvatore Scopelliti, Mathijs Luijten, William Pietsch, Chris Anderson, Robin Davey
Lead Modeler: Elijah Akouri
Modelling: Josh Edwards, Tim Clapham, Nicole Padilha, Akhil Mittal
Look Development: Elijah Akouri, Michael Lampe, Josh Edwards, Tim Clapham, Nicole Padilha
Rigging: Alex Mann
3D Animation: Alex Karonis, Tim Clapham, Ben Hubbard
Lighting: Michael Lampe
Compositing: Michael Lampe, Elijah Akouri

June 10, 2017 In By admin

Vodafone

VODAFONE MOTION TOOLKIT

We worked with Hogarth Sydney to develop a motion toolkit for JWT and Vodafone.

The key component was the animation of the Vodafone Speechmark reveal, this was complimented by various typographic treatments which have been used throughout their recent TVC campaign.

CREDITS

JWT Creative Director: Chris Badger

JWT Creative Production Director: Paul Friedmann

Hogarth Producer: Simone Barker

3D & 2D Artist: Tim Clapham

February 10, 2017 In By admin

Apple iTunes Radio

APPLE iTUNES RADIO

In an unprecedented move, Apple allowed Apple Marketing Australia/NZ in conjunction with iTunes Radio Australia/NZ to explore some visuals for the launch of Apple iTunes Radio in the Asia/Pacific region.

Luxx worked with our good friends over at Kin Things to develop the 3D elements of this launch campaign. We built multiple particle systems to surround and react to the dancers motion.

Kin Things kept the concept simple – a dancer entering her own space of expression, enabled by the music she accessed through iTunes Radio. Graphics had to be crisp and clear, problematic in achieving a truly integrated composite, whilst also having the dancer being immersed in a cloud like technological space made up of dots and grids reflecting the iTunes Radio logo.

The incredibly talented Ruffmercy crafted beautiful hand drawn overlay & animation which worked in harmony with the particle effects, created the perfect balance of analogue and digital co-existing.

CREDITS

Client: iTunes Radio / iAD / Apple
Agency: MKB Creative
MKB Creative Director: Megan Brown
MKB Producers: Brittany Stovin-Bradford & Rosey-Lou Brown
Directing: Kin Things
DP: Emilio Abbonizio
Grade: Matt Fehrenbach
3D Graphics: Luxx
2D Graphics: Ruffmercy

April 20, 2016 In By admin

Foxtel iQ3

FOXTEL IQ3

For the launch of the new iQ3, Foxtel’s premium set-top viewing and recording box, Luxx worked with the creative team at Kin Things to produce a 30″ television commercial.

Working with delicate play of light across the surface of the object created a luxurious and abstract composition, accentuating the exclusive high-end product.

CREDITS

Executive Producer:  Carley Edmonds
Creative Direction: Foxtel Creative
Creative Direction: Kin Things
3D Animation & Compositing:  Luxx

April 15, 2016 In By admin

MSN Talk

MSN TALK

Two 30 second television commercials for MSN.ca. Directed by Ash Bolland and produced by Von Dekker of Umeric, and produced at their studios in Sydney, Australia for Taxi Canada

Luxx role in the team was as Technical Director and 3D Artist.

CREDITS

Director: Ash Bolland
Producer: Von Dekker
Concept Designers: Ash Bolland, Benjamin Hennessy, Simon Cowell
Technical Director: Tim Clapham
3D Artists: Tim Clapham, Alberto Santiago,
Gary Yeung
Lead Animator: Duncan MacLaren
Compositors: John Kitching, Carlo Monaghan
Texture Artists: John Kitching, Benjamin Hennessy
Storyboard Artist: Simon Cowell

April 15, 2016 In By admin

Sydney Cycleways

SYDNEY CYCLEWAYS

Luxx collaborated with design agency Frost* to create a graphic outdoor campaign for the City of Sydney, featuring a bicycle themed, hand-drawn font, to encourage bike riders to ride safely when using the City’s roads and new network of cycleways.

We modelled, textured and rendered the beautiful typographic elements to produce a series of images which were installed at 89 outdoor sites, used on cycle maps and throughout the campaign.

Nominated: Graphic Design – Illustration and Type, Sydney Design Awards 2014

CREDITS

Client: City of Sydney
Agency: Frost*
Executive Creative Director: Vince Frost
Creative Director: Ant Donovan
Design Director: Benjamin Hennessy
3D Modelling & Rendering: Luxx

April 14, 2016 In By admin

Becks Green Box Project

BECKS GREEN BOX PROJECT

Luxx worked on producing three 30 second television commercials for the Becks Green Box Project. Directed by Ash Bolland and produced by Von Dekker of Umeric at their studios in Sydney, Australia for Mother, London.

Luxx role in the team was as Technical Director and 3D Artist.

CREDITS

Agency: Mother, London
Director: Ash Bolland
Producers: Von Dekker & Jayne Da Costa
DOP : Brycen Horne
Technical Director: Tim Clapham
3D Artists: Tim Clapham, Tobias Szabo,
David Little, Gary Yeung
Compositors: Dan Brown & Dean Richichi