Portfolio Archive - Page 2 of 4

Portfolio Archive - Page 2 of 4 - Luxx

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January 12, 2018 In By admin

Kellogg’s Amazing Creations

KELLOGG’S AMAZING CREATIONS

We worked with Hogarth Sydney and JWT, to produce the Kellogg’s Amazing Creations TVC animated pack shot.

We dissected the print artwork into hundreds of separate layers of Fruit Loops, Corn Flakes, nuts, yoghurt, chocolate, popcorn, caramel and fruity pieces. These were all then animated by hand to create a dynamic end frame for these two key Kellogg’s products.

CREDITS

JWT Creative Director: Chris Badger

JWT Creative Production Director: Paul Friedmann

Hogarth Producer: Simone Barker

Animation: Tim Clapham

January 12, 2018 In By admin

Holden Sevens

HOLDEN SEVENS

Luxx were invited to collaborate with Buck to produce two of the shots from this multi-disciplinary TVC for Holden. We were extremely privileged and humbled to work alongside such an incredible team of creative geniuses.

For this piece Luxx worked on look development, animation and rendering for Seven Virtues and Seven Sins. We crafted a combination of both soft and rigid body dynamics combined with object fracturing and hand keyframed elements to produce the two shots.

CREDITS

Produced at Buck
Creative Director: Gareth O’Brien
Art Direction: Josh Edwards
Executive Producer: Erica Ford
Producer: Jordan Howes
Design: Josh Edwards, Luke Saunders, Chris Anderson, Robin Davey, Stephen Kelleher, Pete McDonald
2D Animation: Josh Edwards, Salvatore Scopelliti, Mathijs Luijten, William Pietsch, Chris Anderson, Robin Davey
Lead Modeler: Elijah Akouri
Modelling: Josh Edwards, Tim Clapham, Nicole Padilha, Akhil Mittal
Look Development: Elijah Akouri, Michael Lampe, Josh Edwards, Tim Clapham, Nicole Padilha
Rigging: Alex Mann
3D Animation: Alex Karonis, Tim Clapham, Ben Hubbard
Lighting: Michael Lampe
Compositing: Michael Lampe, Elijah Akouri

January 11, 2018 In By admin

Node Fest Opening Titles

NODE FEST OPENING TITLES

Node Fest is Australia’s largest motion graphics conference. For the 2017 event, Luxx teamed up with our good friends at Never Sit Still to create the opening titles.

The titles explore the journey of an idea, from concept through creation, a reflection of the lives of many attendees. A metaphor of our daily creative experience as the basis of the sequence content.

The uphill struggle we face as an idea is formulated, then we dive deep into the dark cave of creation. Bursting out, into the light, a tumultuous journey through capturing, rendering and finessing. We built the environment with equipment and devices used throughout this process, resulting a saturated world filled with rich renders, reminiscent of our daily existence.

CREDITS

Node Fest presented by Yes Captain
Luxx Creative Director: Tim Clapham
Never Sit Still: Mike Tosetto
2D / 3D Artists: Tim Clapham, Mike Tosetto, Alex Barnet

January 9, 2018 In By admin

Adobe Make It 2017

ADOBE MAKE IT 2017

Luxx and Never Sit Still joined forces to work on the opening titles for the 2017 Adobe Make It Conference, held in Sydney, Australia. We created both the identity and title sequence, along with providing direction for the conference branding.

For the titles, we focused on the speakers as the hero elements, designing each name as a unique artwork. The sequence takes you on a journey through bold, bright geometric shapes and patterns. An eclectic blend of styles which transition through, creating a seamless flow of colour and energy.

CREDITS

Adobe Senior Marketing Manager : Clare Cahill
Adobe Event Project Management : Ateka Ringrose
Luxx Creative Director : Tim Clapham
Never Sit Still Creative Director : Mike Tosetto
2D / 3D Artists : Tim Clapham, Mike Tosetto, Dan Braga, Alex Barnet

June 10, 2017 In By admin

Vodafone

VODAFONE MOTION TOOLKIT

We worked with Hogarth Sydney to develop a motion toolkit for JWT and Vodafone.

The key component was the animation of the Vodafone Speechmark reveal, this was complimented by various typographic treatments which have been used throughout their recent TVC campaign.

CREDITS

JWT Creative Director: Chris Badger

JWT Creative Production Director: Paul Friedmann

Hogarth Producer: Simone Barker

3D & 2D Artist: Tim Clapham

June 9, 2017 In By admin

Sydney Opera House: Lighting the Sails

SYDNEY OPERA HOUSE: LIGHTING THE SAILS

Every year Sydney is transformed into a magical world for the annual Vivid Festival. The highlight of the event is Lighting the Sails, when the Sydney Opera House is transformed into a huge canvas for incredible light projections.

Luxx were extremely privileged to be invited by Spinifex Group to contribute visuals for the 2017 event, Audio Creatures. Working closely with the awe-inspiring Sydney Director Ash Bolland and paired with tailor-made soundscapes by Brazil’s foremost sound designer Amon Tobin.

Luxx teamed up with the talented crew at Never Sit Still and dove deep to realise Bolland’s vision of immense creatures. Reminiscent of deep ocean life, exotic flora and alien ecosystems which consume the Opera House in a world of colour and light, transporting onlookers through a visceral and magical world.

CREDITS

Clients: Destination NSW & Sydney Opera House

Sydney Opera House: Brooke Webb, Ben Marshall
Destination NSW: Adam Lowe, Julie Turpie

Interrogate Director: Ash Bolland
Interrogate Executive Producer: Tara Riddell
Audio: Amon Tobin
Sound FX: Marcus Longfoot – Full Circle Audio

Spinifex Managing Director: Cyril de Baecque
Spinifex Creative Director: Jason French

Luxx Creative Director: Tim Clapham
Never Sit Still Creative Director: Mike Tosetto

2D / 3D Artists: Tim Clapham, Mike Tosetto, Dan Braga, Alex Barnet, Nejc Polovsak, Rich Nosworthy, Will Skinner, Duncan Dix, Roy Christian, Pepin Portingale, Nicholas Hunter, Marcus Coblyn.

February 10, 2017 In By admin

Apple iTunes Radio

APPLE iTUNES RADIO

In an unprecedented move, Apple allowed Apple Marketing Australia/NZ in conjunction with iTunes Radio Australia/NZ to explore some visuals for the launch of Apple iTunes Radio in the Asia/Pacific region.

Luxx worked with our good friends over at Kin Things to develop the 3D elements of this launch campaign. We built multiple particle systems to surround and react to the dancers motion.

Kin Things kept the concept simple – a dancer entering her own space of expression, enabled by the music she accessed through iTunes Radio. Graphics had to be crisp and clear, problematic in achieving a truly integrated composite, whilst also having the dancer being immersed in a cloud like technological space made up of dots and grids reflecting the iTunes Radio logo.

The incredibly talented Ruffmercy crafted beautiful hand drawn overlay & animation which worked in harmony with the particle effects, created the perfect balance of analogue and digital co-existing.

CREDITS

Client: iTunes Radio / iAD / Apple
Agency: MKB Creative
MKB Creative Director: Megan Brown
MKB Producers: Brittany Stovin-Bradford & Rosey-Lou Brown
Directing: Kin Things
DP: Emilio Abbonizio
Grade: Matt Fehrenbach
3D Graphics: Luxx
2D Graphics: Ruffmercy

January 9, 2017 In By admin

Adobe Creative Cloud Launch China

ADOBE CREATIVE CLOUD LAUNCH CHINA

For the launch of Adobe Creative Cloud in China, we were asked to animate the illustration of a Chinese Dragon by Brian Yap.

The highly detailed illustration was made with Adobe Illustrator from thousands of strokes. Our challenge was to bring the dragon to life in a 20 second animation, creating that moment of impact when the Creative Cloud was announced for the very first time in China.

To animate the dragon, we converted the layered illustration to a flattened file we could work with in Adobe Photoshop to cut out all the parts of the dragon. Then we used Cinema 4D for rigging and animation, along with the clouds. We created the cel animation of the fire in Adobe Illustrator and Adobe After Effects was used for final compositing.

The Adobe CREATE NOW event took place at the Shanghai International Convention Center on November 10, 2016.

CREDITS

Illustration: Brian Yap
Motion: Never Sit Still and Luxx
Sound Design: Smith and Western

PROCESS REEL

May 3, 2016 In By admin

Adobe Make It 2016

ADOBE MAKE IT 2016

Adobe approached us to create the opening titles for their annual creative conference, Make It, which took place at Carriageworks in Sydney on May 5, 2016.

The main imagery for the event was created as an isometric illustration by Shaivalini Kumar, an artist from New Dehli, India.

Luxx worked alongside the fabulous Mike Tosetto and we rebuilt all the elements in 3D, then rendered the scene using global illumination, a process that simulates light bouncing and colour bleeding. This technique gave us a highly stylised look, with the bright colours illuminating the scene.

CREDITS

Client: Adobe
Design & Direction: Tim Clapham & Mike Tosetto
Illustration: Shaivalini Kumar
3D & Motion: Tim Clapham & Mike Tosetto
Music: Ben Romalis

April 23, 2016 In By admin

AGDA Awards Creative Response

AGDA AWARDS CREATIVE RESPONSE

2015 was all about collaboration between AGDA, the Australian Graphic Design Association, and the Australian creative industry.

Luxx was approached to contribute a creative response for the AGDA Awards 2015. This was our response.

CREDITS

Design & Animation:  Luxx
Sound Design: Gm3 Beats